This introductory course will allow you to explore the concepts, tools and techniques used in digital marketing in order to market your own business. You will be personally guided through your learning journey by a digital marketing expert who will assist you in achieving your goals. This course is aimed at complete beginners but will also benefit those with some marketing experience as you learn the correct way of creating marketing campaigns. Please click on 'Select course dates' on the yellow form at the bottom of this screen to check course dates and times (UK time shown, check here to see the time difference in your zone).

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Session 1 - (2 hours)

- Introduction to marketing principles, terms and definitions

- Using social media to market

- Earned and owned media

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Session 2 - (2 hours)

- How to create a successful email campaign

- Website SEO (search engine optimisation)

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Session 3 - (2 hours)

- How to write a marketing campaign/brief

- Paid adverts and influencers

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Session 4 - (2 hours)

- Tracking, monitoring and evaluating campaign success

- Finalising your marketing campaign under the guidance of your expert tutor

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• Classroom videos recorded and uploaded to your Google Classroom to reinforce learning

• Plenty of slideshows, handouts and other resources that are yours to keep